This was recommended to me when I wanted some reading on strategy.
I’ve been raving about this for weeks as its a wonderful insight into Amazon, I’m a fan of fiction books more than text books so stories like the Phoenix Project (previous post) are right up my street. This book works for me as while you are progressing through the pages Jeff Bezos and Amazon release new services or products and you can relate to it as you remember when that happened. You know about the competitors and you probably use the services every other day.
From a strategic thinking perspective its fantastic, learning how Jeff Bezos started Amazon, what decisions were made and why was very interesting. I can’t say I’d do the same as I value my family life but seeing the decisions driven by the need to provide cost savings for the customer and grow the business was brilliant.